003 - The "Cold" is Dead, But Not the Calling; How to Prospect the Smart Way
The Art of Sales with Art Sobczak
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Is Cold Calling Dead?
With all the information available to us today, there's absolutely no reason for anyone to place a cold call. When you prospect in a smart way, you're able to get through, get in and sell. The cold part is dead, but certainly not the calling. If people are doing it successfully now, it works.
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