
592: How to Start More Sales Conversations. With Bridget Gleason. And special guest, Ryan O’Donnell
Sales Strategy & Enablement by Revenue.io
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How to Personalize Cold Email Campaigns Intelligently
Bridgette Bridgett: How many cold email campaigns do you have right now how many active or for your sales team? I'm gonna call BS on that approach and I'm gonna say if you're doing that you're not segmenting enough you're not running enough tests. You're not getting edgy to one audience some are are toned back a bit. Some are referencing the fact that we are in Q4 right now and that we should be thinking about how to close out the year strong but also how to plan for a strong Q1Right so at any given time I'm running I'm running at least five different campaigns to five different segments and I'm experimenting across
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