The Power of Sound in Restaurants

Onamata Pia is when a word sounds like what it means. Professor Spence thinks that hearing these sounds while eating psychologically intensifies the flavour of food. The food industry has also discovered the selling power of sound. A good restaurant atmosphere encourages customers to linger, to stay longer than necessary because they're having a good time. An impulse buy is suddenly buying something you had not planned to because you want it when you see it.