What Is Cognitive Dissonance?

That uneasy feeling you get when your actions don't match your beliefs? That's not guilt, it's cognitive dissonance. And while most people run from it, elite performers use it as fuel. In this episode, Brian breaks down why that internal tension might be your greatest leadership advantage.

You'll learn how to spot the moments when your integrity is slipping out of alignment, how to turn that discomfort into self-awareness, and how to lead others with clarity instead of contradiction.

Because every time you close the gap between what you say and what you do, you build integrity, influence, and peace of mind. Ignore it, and you drift toward delusion. Face it, and you grow.

Daily Challenge: Audit your world. Where are you saying one thing but doing another? Don't justify it, fix it. Align, and move forward.

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Tune in to this podcast every weekday morning for 10 minutes or less as Brian shares lessons and stories about how to make positive changes in your life and business, one day at a time.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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