How Did Paytm Hit Profitability & Bluestone IPO: Riding the OmniChannel Retail Wave
ASYMMETRIC
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The Evolution of Jewelry Retail in India
This chapter explores the effectiveness of omni-channel retail strategies in high-consideration categories like jewelry and eyewear. It highlights consumer preferences for tactile experiences before making significant purchases, contrasting this with the rise of online shopping among younger generations. The discussion also examines the impact of lab-grown diamonds on the jewelry market and the positioning of brands like Bluestone and CaratLane in a competitive landscape.
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