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#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)

The Dave Gerhardt Show

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Building an Audience Through Content

I think there's a fine line between being patient and not iterating or moving forward. We use winter to do some testing. And so it's gotten good results in how we either get feedback on core messaging or refine messaging that we know works. But I wouldn't put all your eggs in this basket or count on it making a big impact for us for a long period of time.

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