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371: We Are What We Pretend To Be.

Jocko Podcast

The Common Example of Sunk Cost Is the Movie Theater One

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Sunk cost is where people stick with the same crappy job that they don't like for a long period of time. We have to pay attention to risk and return on investment if we're in the game. You got to check your trajectory honestly and look you echo looked at his trajectory and said, "I'm kind of a shift lead now"

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