The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

471. Lead Bigger

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

00:00

Connecting Corporate Branding with Business Needs

This chapter outlines a strategic initiative aimed at improving engagement with business clients by crafting tailored messaging. It also shares insights garnered from a listening tour that led to the creation of 'AT&T Business,' highlighting a focus on industry-specific solutions and employee pride.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app