21min chapter

PRODUCTEA with Leah, Growth & Senior Leadership cover image

60: Andrew Ettinger - Community-led growth in enterprise sales

PRODUCTEA with Leah, Growth & Senior Leadership

CHAPTER

Embracing Community-Led Growth in Enterprise Sales

The chapter explores the concept of community-led growth in enterprise sales, emphasizing the importance of content, community engagement, and effective conversion strategies. It discusses the value of focusing on solving customer problems, building trust through valuable content, and guiding customers on an educational journey rather than direct selling. The conversation also addresses the challenges of utilizing lead scoring models and managing leads effectively in a dynamic market landscape.

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