Bloomberg Daybreak: US Edition cover image

Twitter Rebranding May Cost Billions; Microsoft Leads Earnings Parade

Bloomberg Daybreak: US Edition

00:00

Elon Musk's Decision to Rebrand Twitter Could Cost the Company Billions

Nearly three dozen companies in the S&P 500 will be reporting, including Microsoft and Google. Sales growth at Microsoft is expected to remain below 10% amid weakening demand for its cloud computing services after years of runaway growth. Analysts say Elon Musk move to turn Twitter into acts wiped out anywhere between $4 billion and $20 billion in brand value.

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