
EP 205 - Abbas Haider Ali (Github) Building a Scalable Customer Success Program
CHURN FM
00:00
How to Conduct Good Value Engineering With Your Customers
In the CSM context, what I think about it is when someone buys a product from you as a company, they're looking to solve certain business problems. And on the pre sales side, if the team has not captured why that customer is looking to capture that, you really don't understand intent. The better a CSM is articulating the realization journey from that intent that was stated early on, the stronger that account is going to be in terms of retention.
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