The Power of Sport to Connect People

I just always had this idea that london 20 12 was kind of a big pivotal moment. I feel like we tested the waters at bejing with social media, but social media was probably the first time it was delivered in a comprehensive way at london. And then i think one of the lessons that weve probably learnt from covert is just how important for is as a slight part of our connective tissue. It's more relevant and necessary to day than it's ever been er.