31min chapter

Behavioral Grooves Podcast cover image

Behavioral Science in the Workplace: Tips and Strategies | Becky Frayer

Behavioral Grooves Podcast

CHAPTER

Transition into Behavioral Science

Becky Frayer shares her journey from pharmaceutical packaging testing to a role in behavioral science, emphasizing the importance of consumer insights and behavioral understanding. The chapter discusses the challenges and rewards of incorporating behavioral science in organizations, touching on the shift in perspective towards its essential role in strategic decision-making and customer interactions.

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