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200 - Making sense of data — with Neil Hoyne
The Futur with Chris Do
What's Driving Customer Engagement?
Companies are looking at their data to figure out who they want to work with. They discover something, and then what they do with that discovery is so that they can increase the value of the relationship. Let's start with that example i mentioned earlier, about the mobile ap. A couple of years ago there were a number of travel aps where the entire focus was getting you to book. But now those companies have done as they simply said, look, we're going to spend a little bit more time and emphasis on these channels.
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