Digital Political Communication and Social Media Campaigning in Germany, with Juri Schnöller
Social Media and Politics
00:00
What's the Future of Political Communication?
i think we're right now, as you can see, we're at the beginning of the so called messengerization of political communication. You cannot simply onow manage everything. Cannot be on istogram, tick to twitter, a telegram er whatsoever, running a block. So you have to understand your audience, your constituency. Are you coming from, a rule constituency? From a, let's say, urban constituency? How does the social demographic look like? And what kind of channels are peopy using and then build your strategy around that - not the other way around.
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