
The Anatomy of a 450+ GQ Brand with Dean Brennan
Ecommerce Playbook: Numbers, Struggles & Growth
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How to Get a Perfect Scorecard for Your Brand
Dean Taylor: Heart & Soil has a perfect scorecard. We've talked about sort of the Korean, the evangelist and the believers. But maybe explain a little bit about the executional aspect of getting such a incredible 60 day incremental revenue growth percentage. And then over one year, the revenue grows 222%, their one year LTV is 222% higher than their first order revenue. Can you thank you because without your mentorship, I wouldn't have this metric to go after? Dean Taylor: Yeah, so we're kind of thinking like what could be North Star for our company. The radical health seeker goal in three years is to have 200,000Radical Health Seekers on
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