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Data Assets & Alpha Group: An Emerging European Retail Investor

Making Sense

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The Influence of Retail Investors on Market Momentum in Europe

This chapter explores the impact of retail investors on market momentum in Europe. It discusses their behavior in response to price movements, their increasing market share during volatile periods, and their reaction to momentum events. The chapter also highlights the need for more data to determine the direction of causality between price momentum and retail activity.

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