#77: How to Buy a Company You Didn't Start
Why That Worked – Presented by StoryBrand.ai
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What's the Value of the Company?
If there's no book of business, a if there's not assets that come with the company that you don't have to buy elsewhere, start your own company. The idea is that you won't make a profit for three, four, o r five years, depending on how muchthatyou bought the company for. So in order to make profit and eat, you've got to only want to buy a company that you have the chance to double or triple its value because now they're making just as much money as before.
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