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063 | David Wood | Understanding How to Choose Distributors & Wholesalers | Liana Collection
The MAFFEO DRINKS Podcast
Navigating Distribution Channels
This chapter explores the intricacies of selecting distribution channels tailored to individual brand needs, while highlighting the founder's pivotal role in establishing brand identity. It emphasizes the significance of personal connections and storytelling in sales, advocating for immersive training to strengthen customer engagement and brand representation.
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