277: How to Book a Meeting With a Senior Executive in Any Industry ( Replay)
The Predictable Revenue Podcast
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How to Create Relevant Messages for Your Sales Calls
Troy: You need to know your industry, you need to knowyour market. Then after you know those two things, then you needs to know the customer. He says he's a voracious note taker and tries to capture as much of this stuff as he can in a Word doc or whatever notes app you use. "I generally don't put all this stuff in CRMs. I find them too laborious and time consuming," Troy says.
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