This is business writing like you’ve never seen it before.

Sam Corcos is the founder of a $300 million company called Levels. He’s built a culture of intellectual rigor by hiring excellent writers and giving them time to think on paper. But don’t get it twisted — a successful “writing-first work culture” is far more than grammatically correct Slack messages and the occasional memo.

“95% of people would not be happy working in the culture that we’ve built. And the 5% who would be have been looking for this their entire lives.” – Sam