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Money Expert: These 5 Money Habits Are Keeping You POOR! | Codie Sanchez

The Iced Coffee Hour

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The Strategy of Asking for Equity in Sponsorships

The chapter discusses the strategy of asking for equity instead of payment when seeking sponsorships. The speaker shares their personal experience of finding a correlation between good companies refusing to give up equity and bad companies readily agreeing to it. They highlight the importance of selectively choosing sponsors and negotiating for both equity and a distribution of profit or revenue sharing.

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