Introduction

Jason Bay: 58% of buyers feel like the sales meetings they participate in are a waste of time. He says it can be really easy to fall into this trap of just asking a buyer a lot of questions. And when we don't ask questions that also serve the buyer along with getting us what we want and there's no give and take, it becomes a meeting an executive doesn't want to be a part of. The Bap Bouns Squad podcast is produced by Charlie Kirkman from Zoom info and Charles Mulbauer from AlphaSense.