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Rory Sutherland on Alchemy

EconTalk

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Trust and Complexity in Economics

This chapter explores the significance of trust and human relationships in economic transactions, comparing historical practices to modern approaches. The discussion emphasizes how reputable intermediaries like local bank managers foster customer trust and long-term relationships, often absent in streamlined processes. It also highlights the nuances of economic behavior and decision-making, challenging the idea of viewing economics solely through a scientific lens.

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