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Dan Ariely, Irrational Capital – Investing in Human Capital | #425

The Meb Faber Show - Better Investing

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What's the Origin Story of a Rational Capital?

Douglas Adams is the founder of B 500, a company that invests in companies based on how they treat their employees. He says he started by looking at human motivation and now has data from all kinds of sources to help him make better decisions. The firm owns top 20 % companies who treat e and police best on quality of coffee; it's not just quality of coffee but other factors such as salary or benefits.

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