How to Launch a Game on a Console

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I would not counsel any of my portfolio companies to launch on the console. I have greenlit a switch skew at that game company for Sky. That has now come to market and it is really meaningful. And we have a PlayStation 5 skew as well. For an established product where it's already found product market fit on another platform, sure, finding that adjunct can be helpful.

We sit down Benchmark’s legendary gaming investors Mitch Lasky and Blake Robbins (now also of the excellent Gamecraft podcast fame) to discuss the history and future of gaming business models. This episode is the perfect bookend to our Nintendo/Sega gaming series this season on Acquired — no one is more qualified than Mitch and Blake to breakdown how the business side of the industry has evolved so radically from the Periscope quarter-drop days to the forever games and platform based publishers of today.

Regardless if you’re a gamer, understanding the incredible innovation that’s taken place over the past two decades in gaming and what it portends for other industries is critical for any founder and investor to understand. Tune in!

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