13min chapter

Business Lunch cover image

Why Starbucks is Ditching Discounts for Premium Drinks

Business Lunch

CHAPTER

Starbucks' Shift to Premium Positioning

This chapter explores Starbucks' strategic decision to move away from discount promotions and focus on premium drinks to enhance customer experience and brand perception. The discussion highlights the operational challenges faced with discounting and the importance of fostering customer loyalty through quality offerings. It also analyzes how this shift affects competition and consumer perceptions in the evolving coffee market.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode