3min chapter

Marketing Against The Grain cover image

Growing Your Brand Through Inbound Media with Patrick Campbell

Marketing Against The Grain

CHAPTER

How to Outsource Scripted Shows

Patrick McHale: I think three types of people when you're doing this strategy. There is the producer, or, like the production person. He probably dumps footed like the person you kind of is like running the mechanics of it. There's the story teller. And then what we ended up doing is we started people ere really good at those other two things and then we hired a really good story teller eventually. But i think, to start, i think you have to think about internally, like  what are you good at, right?

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