How I Built This with Guy Raz cover image

Kodiak Cakes: Joel Clark

How I Built This with Guy Raz

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Pancake Dreams: From Struggles to Success

This chapter chronicles the early entrepreneurial journey of launching a pancake mix business, starting with grassroots sales strategies and a defining trip to Jackson, Wyoming. The speakers share heartfelt stories of customer feedback, emotional struggles, and the pivotal moments that shaped their venture, including an important investment that set their path forward. Through personal reflections and a focus on family dynamics, they illustrate the challenges of transforming a side hustle into a thriving business amid the pressures of financial survival.

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