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I Don't Know the Market for Quote Fitness Influencers
I don't like complaining about quote fitness influencers because I don't think there's anything positive about it but we have people who built image-based social media who aren't actually traditionally coaches. The market ultimately will look at these people and hey there here's what they look like I want to look like that, says Tony Borardi. He also encourages trainers to lean more into if if it's authentic to them a more of a forward facing brand build their media do the long-form content but actually have a strong social media presence.