Until recently, gambling adverts were plastered across broadcasts to a captive audience. Even since the whistle to whistle ban, if you atching a game, you could have one team that's got a gambling sponsor on their shirt. And there's some research that says that gambling locos can feature 700 times during a 90 minute match. So they've become so intrinsically linked now that seems almost impossible to unpick the two from one another. Now, i mean, we may get to a point where that happens by legislation, and that's something we can potentially come on to. But it didn't use to be that way, iye, and i dont think.