How to Position Your Brand as a Demonstration

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If your audience is very first exposure to a brand as deceit, it's not going to get any better after that person buys from their brand owner. Second point is in addition to establishing your brand as being different and reputable and reliable, you're actually getting the people there that are interested in how you work with clients. And again, then it doesn't turn into this quote unquote, come check out this webinar that turns out to like, oh, here's two quick little strategies.

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Tom Poland is a multiple best-selling author who has spent 39 years as a sales and marketing professional. He is a specialist in generating the highest quality, inbound, new client inquiries. He lives in Castaways Beach, Australia and is voluntarily married.

Top 3 Vlaue Bombs:

1. Marketing is where you generate the leads, and selling is where you convert the leads.

2. The biggest obstacle is having an audience that has already experienced the offer you have from someone else - and they had a bad experience.

3. The great thing about marketing is that it puts an offer in front of someone who is already looking for that offer, and selling tries to convince them that the offer is a good proposal.

The Science of being in demand. Learn more by checking out Tom's website! - Leadsology

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