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7min chapter
Is the clock ticking for TikTok?
The Media Show
Evolution of News Consumption and BBC's Advertising Strategy
The chapter explores the shift of news personalities to platforms like YouTube, with figures like Megan Kelly gaining success. It also delves into the BBC's push to insert ads in podcasts to enhance revenue and promote their ad-free platform, creating concerns about market impact and competition.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode