5min chapter

Cautionary Tales with Tim Harford cover image

Adidas v Puma: A Battle of Boots and Brothers

Cautionary Tales with Tim Harford

CHAPTER

The Split of the Dassler Family and Advertisement Highlights

This chapter explores the divided history of the Dassler family business as two brothers, Adi and Rudy, part ways leading to the creation of Adidas and Puma. Additionally, it features advertisements for T-Mobile's 5G service for ground staff and NYX period underwear promoting leak-proof and comfortable wear.

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