SEO Battles : SEO vs AdWords -- Lillian Haase // Searchmetrics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Paid Search Versus Paid SEO
Odiginal marking is an industry where people often don't talk to the adspan and vice versa. Is it worth trying to have both an organic presence and a paid presence on the same term? Or once you have that organic presence, you just stop spending? I'm very passionate about this topic. I think these two worlds need to be allied and come together.
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