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3min chapter
Behavioral Analytics & Rock Operas with Josh Silverbauer
Measure Up
Musical Insights and Community Impact
This chapter explores the creative journey of writing a parody of the Beatles' 'Let It Be', transforming it into 'Measure Me' to address data in purchasing decisions. The speakers also highlight the value of music education and discuss the impactful work of Rock to the Future, an organization supporting underprivileged children in Philadelphia.
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