Do you ever feel like your activities online are being watched? Well, it's probably because they are 🤣
Join Simon and Jim as they explore behavioral analytics with guest Josh Silverbauer. Josh explains the intricacies of tools like Microsoft Clarity, the comparison between marketing and behavioral analytics, and the potential future of AI-driven personalization.
We also dive into Josh's unique contribution to the analytics community through his rock opera 'User Journey'.
Links from the show:
Josh Silverbauer on LinkedIn
User Journey - The Rock Opera
Steve from Milwaukee (iykyk)
Show Notes:
00:00 Introduction
02:08 Behavioral Analytics Overview
02:15 Introducing the Guest: Josh Silverbauer
08:06 Deep Dive into Microsoft Clarity
24:47 Future of Behavioral Analytics and Personalization
29:45 The Assumption of Personalization
29:56 Hyper-Personalization in Practice
30:33 Challenges of Hyper-Personalization
31:34 User Privacy and Personalization
32:20 First Party Cookies and Identity Resolution
33:40 The Future of Web Identity
34:57 Personalization Gone Wrong
38:30 The Ethics of Screen Recording
40:14 The Analytics Rock Opera
45:32 Creative Projects and Community Integration
51:23 Final Thoughts and Recommendations
