Prioritize principles in crisis, w/Upwork’s Hayden Brown and Merck’s Ken Frazier
Masters of Scale
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Resilience and Leadership in Crisis
This chapter explores the experiences of Ukrainian entrepreneurs who navigate challenges with resilience while emphasizing strategic decision-making amidst crises. It discusses the dynamics between leadership and stakeholders, the importance of transparency, and adapting to changing market conditions. The chapter also highlights the evolution of remote work and the need for leaders to prioritize cultural impact and long-term implications over short-term profits.
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