Positioning with April Dunford cover image

The Role of Market Category in Differentiation

Positioning with April Dunford

CHAPTER

Exploring the Significance of Market Category in Product Positioning

This chapter delves into the significance of market categories in product positioning, likening them to city skylines in movies that establish context and mood. It explores how market categories influence customer assumptions and perceptions, emphasizing their pivotal role in shaping customer conversations.

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