Do You Preface This?

Wen: When you ask the why five times, it helps people sort of dig into their real motivations for things. Wen: Some clients were worried about making an impact on their company. They were worried about proving their worth as a content marketer. And theyfel like maybe other people in the company didn't really understand what they did all day. It's been a couple of years since i've actually done any personal interviews from my company.