2min chapter

This Week in Startups cover image

Jason interviews EatKind CEO Neetha Avalakki and ‘TWiST Mean Tweets’ with Lon Harris | E1638

This Week in Startups

CHAPTER

Do You Have a Subscription Business Model in India?

I love about your subscription idea is if it's a subscription product, oh boy, you know if people are getting value from it because if they don't, they unsubscribe. My understanding is like iPhones like 5% of the market there. The people who have maybe the most money to spend might be the best market to go after. So what do you do as a founder? Do you go after iPhone for 5% which might be 50% of the subscription revenue or do you go for the 95% Android? What do you think? How do you make that decision?

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