Negotiation Dynamics and Personal Ego

When we head into a negotiation — whether we're asking for a raise or trying to get our spouse to do the dishes — our focus is usually on getting the other person to agree to our preferred outcome.  What we don't focus on are our own biases and blind spots. Behavioral scientist Max Bazerman studies the theory and practice of negotiation, and he says that paying attention to these biases can help us to craft better deals.

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