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Relationships 2.0: Become a Better Negotiator

Hidden Brain

CHAPTER

Negotiation Dynamics and Personal Ego

This chapter examines the complexities of negotiation, emphasizing the impact of personal biases and ego on decision-making, illustrated through the story of Robert Campo's competitive bidding war with Macy's for Federated. It highlights the pitfalls of emotional decision-making and the influence of corporate rivalry in high-stakes negotiations.

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