
Relationships 2.0: Become a Better Negotiator
Hidden Brain
Negotiation Dynamics and Personal Ego
This chapter examines the complexities of negotiation, emphasizing the impact of personal biases and ego on decision-making, illustrated through the story of Robert Campo's competitive bidding war with Macy's for Federated. It highlights the pitfalls of emotional decision-making and the influence of corporate rivalry in high-stakes negotiations.
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