234 - 9 Marketing Tactics to Gain The True Fans You Need to Thrive Now
Creative Pep Talk
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Importance of Marketing for Creative Careers
This chapter emphasizes the importance of marketing for creative careers, using analogies of a coffee shop and a cup of coffee to highlight the significance of proper presentation and packaging. It discusses the impact of changing titles and packaging on audience engagement, encourages the use of emotionally resonant words, and emphasizes the establishment of a strong personal brand.
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