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Is There a Drop-Off Point in Your Conversion Rate?
Last year, it was about a sale a day, so like 30 a month. But over the summer, it's dropped off to being like one a week. And now that it's Christmas, it's sort of back towards like the one, the one a day kind of thing. So what we can do is plug those gaps throughout. We need to go onto your website and we need to go from the home page or from wherever people are landing. How easy is it for me to get from there to buying something?