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Building Great Companies, Not Just Good Ones | Mukesh Bansal

Minus One

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AI's Influence on Consumer Behavior and Business Strategy

This chapter examines the rise of AI as a trusted advisor in consumer decision-making, particularly in India, where users increasingly rely on AI tools. It discusses the challenges and opportunities involved in integrating AI into business operations and explores the importance of maintaining quality standards. Additionally, the chapter delves into market entry strategies, emphasizing the relevance of founder insights and regional technological adoption.

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