Exploring Consumer Perception Through Coffee Tasting Tests

Should you rinse your filter paper before making a filter coffee? Almost everybody in coffee internet says you should. 

But what if most of coffee internet was wrong?

In this episode, I show you how I try to answer this question like a professional sensory scientist would. 

It’s hard. It’s frustrating. But ultimately, it’s worth it because I end up saving seven days of my life left on earth!


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Bring out vibrancy in your coffee with BWT’s magnesium water filters for the home and cafe


Dive deeper into sensory science methodologies

Take Becky Bleibaum’s free introductory sensory science course! 
Set up a triangulation yourself with DragonflySci’s worksheets
Understand Rose Marie Pangborn’s three step process better with Morten Münchow (“Pangborn’s Razor”)
Do a Certificate of Advanced Studies with the Coffee Excellence Centre


Connect with my very knowledgeable guests

Morten Munchow - Coffee Mind website
Becky Bleibaum - LinkedIn
Samo Smrke - Instagram
Sophie Vo - LinkedIn


The Science of Coffee is made possible by these leading coffee organisations:

BWT Water and More
Marco Beverage Systems
ROEST
Sustainable Harvest
Mahlkönig


The Science of Coffee is a spin-off series from James Harper's documentary podcast Filter Stories

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