Do You Compete With Your Competitors?

You need to understand your competition. If you are selling er cups, does it make sense for you to write a content about ting shoes? Probably not, because there's no business value. But if you are just writing another piece of content, there's that whole interesting idea of next content an make your content ten times better than all your competition combined,. then you might be able to compete n with much larger brands. So that's how we always decide does it makes sense or not, basi competition and business value. Those are two things as well.