How to Make Your Ads Last 1.3 Seconds

If you're trying to sell Coca Cola, for example, there's a very high probability that no one's going to watch for more than a second. So these are social plot. Social platforms shape Gen Z ad expectations and the dominant ad format for the actual length of time. This is what they expect, but it's not true. It's 1.3 seconds. These people who are paying for 15 second ads, 90% of those people who are they're targeting are not watching that ad. And so this is gives the opportunity to move away. Do move away from 15 to 30 second ads. Do be prepared to react quickly to pop culture. Don't use inflexible