The Science of Political Persuasion – Adam Schaeffer (Evolving Strategies)
Campaign Trend Podcast
00:00
The Importance of Persuasion in Campaigns
"People like certainty, they don't like uncertainty. They don't like to have their preferences or perspectives challenged," he says. "If you're telling somebody something that they already know ... introducing something new is gonna be the most likely way to shift them."
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