How Profiles and Manipulation Are Built

Professor Nita Farahany, author of The Battle for Your Brain, is one of the world’s leading experts on the ethical, legal, and societal implications of emerging technologies and their impact on our brains.

We discuss how every major tech company is racing to build devices that could replace keyboards and smartphones with your neural signals — with AI glasses, smart rings, wristbands, and earbuds as the first step.

Professor Farahany breaks down why the brain is the holy grail for tech companies, what these devices may soon decode, and the massive privacy implications. We get into what brain data can reveal and why “freedom of thought” is suddenly up for debate.

Grab Nita's book - https://www.amazon.com/Battle-Your-Brain-Defending-Neurotechnology/dp/1250272955

5:00 – What Brain Data Can Reveal About You
10:00 – The Rise of Neural Interfaces and Thought-Based Communication
15:00 – Attention, Stress, and How Sensors Read Your Inner Signals
20:00 – The Privacy Crisis: Why Brain Data Is the Final Frontier
25:00 – Manipulation, Nudging, and AI Predictions of Your Behavior
30:00 – Cognitive Liberty and the Fight for Mental Autonomy
35:00 – Workplaces, Schools, and the Coming Mental Privacy Battles
40:00 – How Algorithms Build a Complete Psychological Profile
45:00 – Vertical Integration and the Risk of Full-Stack Brain Data
50:00 – New Rights for the Brain: What Legal Protection Should Look Like
55:00 – Communication Beyond Language: Sharing Thoughts and Feelings
1:00:00 – Brain Health, Seizure Prediction, and the Medical Promise
1:05:00 – What a Future With Thought-Sharing Could Unlock
1:10:00 – AI, Free Speech, and the Blurring of Human Expression
1:14:00 – Designing a Future That Respects the Mind

Listen to the show on other platforms: Apple Podcasts – https://podcasts.apple.com/us/podcast/ive-got-questions-with-sinead-bovell/id1841491246 Spotify – https://open.spotify.com/show/2fwK9NSJGXlFdVkYZ14a8O Follow my work here: Website: ⁠⁠⁠https://www.sineadbovell.com⁠⁠⁠ Substack: ⁠⁠⁠https://sineadbovell.substack.com⁠⁠⁠ Instagram: ⁠⁠⁠https://www.instagram.com/sineadbovell⁠⁠⁠ LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/sineadbovell⁠⁠⁠ Twitter / X: ⁠⁠⁠https://twitter.com/SineadBovell⁠⁠⁠ YouTube: ⁠⁠⁠https://www.youtube.com/Sineadbovell⁠⁠⁠ TikTok: ⁠⁠⁠https://www.tiktok.com/@sineadbovell