The Importance of Targeting the End User

Marketing and Customer Success are frequently viewed as separate parts of the organization. Marketing is typically categorized as a pre-sales role, while customer success is generally viewed as a post-sales function. Sure, there are the occasional asks where marketing needs a customer testimonial or case study, but those are not typically high priorities from either side.

But what if that changed? What if marketing and customer success worked together to craft better stories that answered customer questions, decreased churn, and increased upsets and cross-sells?

In this episode, Tory and Matt welcome Madelyn DePrey, Head Of Customer Success at Aircall to talk about why marketing/customer success alignment is so important.

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